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Wednesday, November 8 • 17:00 - 17:20
YouTube: No Money, Mo Problems

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YouTube is one the most powerful, at the same time most controversial music marketing resources of our time. Although creators have a hard time monetizing their content, we use YouTube every day to connect to our fans or to enjoy music ourselves. Just like the other large social media platforms, YouTube works based on a complicated algorithm that ranks content according to numerous factors – but do we really know why a video appears at the top of the search results or gets recommended to users (or not)? This talk will shed light on the YouTube algorithm and explain some of its most important aspects when it comes to marketing on the platform. Steffen Geldner will introduce a selection of paid and organic ways of optimizing your video content in favor of the algorithm, so that hopefully your videos or channels will be ranked higher in the future (and maybe you will even earn a lil’ mo’ money).

Präsentiert von der Popakademie Baden-Württemberg

avatar for Steffen Geldner

Steffen Geldner

Project Manager Digital Innovation, Popakademie Baden-Württemberg
Steffen Geldner works as a Project Manager for Digital Innovation at Popakademie Baden Württemberg, University of Popular Music and Music Business, in Mannheim. Among others, he is responsible for the studies of the Bachelor courses in Music Business with a focus on digital topics... Read More →

Wednesday November 8, 2017 17:00 - 17:20 CET
Gallery 1 Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin