Most Wanted: Music 2017

In 2015 record labels around the globe spent a combined $1.7bn to promote new music. An estimated 80% of which is spent on marketing to existing fans, who already follow artists on social media. Why? Because organic reach is dead. Even the biggest artists on the planet struggle to get their content seen. Witness a grassroots movement on a mission, a cause, to establish a free and direct information flow between artists and fans, providing a viable alternative to playlists for surfacing new tracks, while keeping fans on the pulse of new music by artists they love.