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Wednesday, November 8 • 12:30 - 12:40
Slaves to the Algorithm: Disrupting Gatekeepers in Music

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In 2015 record labels around the globe spent a combined $1.7bn to promote new music. An estimated 80% of which is spent on marketing to existing fans, who already follow artists on social media. Why? Because organic reach is dead. Even the biggest artists on the planet struggle to get their content seen. Witness a grassroots movement on a mission, a cause, to establish a free and direct information flow between artists and fans, providing a viable alternative to playlists for surfacing new tracks, while keeping fans on the pulse of new music by artists they love.

avatar for Andreas Mahringer

Andreas Mahringer

Co-Founder & CEO, Record Bird
Andreas Mahringer is Co-Founder & CEO of Record Bird, a free service which notifies music fans of new releases by their favorite artists with the ultimate goal of creating an automated, free and frictionless information channel for new music. In May 2017, Record Bird closed its second... Read More →

Wednesday November 8, 2017 12:30 - 12:40 CET
Gallery 4 Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin