Most Wanted: Music 2017

Event organizers and promoters face multiple risks: artist cancellation, bad weather, etc. However, the most common yet usually uninsurable reason for unsuccessful events is unsold tickets since “78% of events don’t actually sell out”, according to Michael Rapino, CEO of Live Nation. Luckily new possibilities of gathering and analyzing data by the means of intelligent algorithms by now enable promoters to accurately predict ticket sales with no need to rely on their guts or big pockets.