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Wednesday, November 8 • 11:40 - 11:55
ABC_DJ : Translating Brand Values Into Music

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The project ABC_DJ aims at providing new software tools that enable European branding agencies to identify brand-fitting music titles from large music archives. Therefore, a statistical model will be developed to predict semantic, brand-related connotations of musical pieces based on acoustical features of the music and the social and cultural context of the listeners. These predictions will be used to automatically create playlists which can be used for marketing and point of sale branding activities such as selection of instore music. ABC_DJ will thus increase the pool of music effectively exploitable for branding agencies significantly and enables them to serve the diverse market needs. The project receives funding by the European Union’s Horizon 2020 research and innovation programme under grant agreement No 688122.

avatar for Felix Haaksman

Felix Haaksman

Co-Founder and Managing Director, heardis!
Co-Founder and Managing Director of HearDis! In charge of executive music production, music licensing, in-store music. As a music supervisor he gained the experience that led him to creating, selecting and licensing music for brands. Within the ABC_DJ consortium he's the Exploitation... Read More →
avatar for Andreas Schoenrock

Andreas Schoenrock

Musicologist, heardis!
Following his education as an audio engineer, Andreas studied Musicology, Communication Studies and Engineering Acoustics. Andreas acts as an audio consultant in branding processes. He is able to transcribe the values of a company, a brand or a product fittingly and effectively onto... Read More →

Wednesday November 8, 2017 11:40 - 11:55 CET
Gallery 1 Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

Attendees (4)