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Wednesday, November 8 • 13:00 - 13:15
Netting Z - How to market music to young millenials and those who sit outside traditional media?

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In order to prepare for the future of music, we need to understand the behaviour of the newest generation of digital natives, the famed Gen Z’s. The new, younger millennials are those aged up to age 19 and have dramatically different behaviours to their older millennial counterparts. Their content, social media and technology consumption will catalyse and bring some of the biggest changes in consumption that the music industry has ever seen. This keynote will attempt to touch base on how to market to them and explore the platforms where they digitally live. 

avatar for Chiara Michieletto

Chiara Michieletto

Digital Marketing Executive, Music Ally
Chiara Michieletto is Digital Marketing Executive at Music Ally. In her role, she works closely with and advises various companies in the music industry such as Blue Raincoat Music/Chrysalis Records, through which she has been helping to promote artists such as Cigarettes After Sex... Read More →

Wednesday November 8, 2017 13:00 - 13:15
Cinema Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

Attendees (20)