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Marketing [clear filter]
Tuesday, November 7
 

14:00

FULLY BOOKED Lessons from the Tech Playbook: Strategic Music Marketing Workshop
This Workshop is fully booked - registration is no longer possible. 

Please check out the complete #lab schedule:
https://mwm-berlin.de/program/mwm-labs/

Participants in the mw:m #labs are offered a 50% discount on the mw:m #convention ticket.  



Speakers
avatar for Anthony Thet

Anthony Thet

Founder, CEO, Consulting & Management in Music Affairs
A professional musician with a degree in business administration (Technische Universität Berlin) I have been involved in the world of music business, motivation and business team trainings for many years now. With music’n’emotion, a team training concept by speaker & music... Read More →


Tuesday November 7, 2017 14:00 - 15:30
HdpK2 SRH Hochschule der Populären Künste // Potsdamer Straße 188 // 10783 Berlin
 
Wednesday, November 8
 

11:00

Opening Keynote on the Art of Music Discovery
With millions of songs at our fingertips and a world of wonderful distractions around us, refining the Art of Music Discovery has become one of the main challenges of the Music Industry. In his Opening Keynote, Richard Harless, will share his vision of how music technology can help people discover and share new innovative custom content and connect with their favourite artist.

Speakers
avatar for Richard Harless

Richard Harless

Country Manager Germany, Shazam


Wednesday November 8, 2017 11:00 - 11:25
Cinema Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

11:25

Fireside Chat with Richard Harless
Richard's keynote will be followed by a fireside chat with our stage host Torsten Groß. 

Speakers
avatar for Richard Harless

Richard Harless

Country Manager Germany, Shazam


Wednesday November 8, 2017 11:25 - 11:50
Cinema Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

11:25

Fireside Chat with Richard Harless
Richard's keynote will be followed by a fireside chat with our stage host Torsten Groß. 

Speakers
avatar for Richard Harless

Richard Harless

Country Manager Germany, Shazam


Wednesday November 8, 2017 11:25 - 11:50
Cinema Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

11:40

ABC_DJ : Translating Brand Values Into Music

The project ABC_DJ aims at providing new software tools that enable European branding agencies to identify brand-fitting music titles from large music archives. Therefore, a statistical model will be developed to predict semantic, brand-related connotations of musical pieces based on acoustical features of the music and the social and cultural context of the listeners. These predictions will be used to automatically create playlists which can be used for marketing and point of sale branding activities such as selection of instore music. ABC_DJ will thus increase the pool of music effectively exploitable for branding agencies significantly and enables them to serve the diverse market needs. The project receives funding by the European Union’s Horizon 2020 research and innovation programme under grant agreement No 688122.


Speakers
avatar for Felix Haaksman

Felix Haaksman

Co-Founder and Managing Director, heardis!
Co-Founder and Managing Director of HearDis! | In charge of executive music production, music licensing, in-store music. As a music supervisor he gained the experience that led him to creating, selecting and licensing music for brands. Within the ABC_DJ consortium he's the Exploitation... Read More →
avatar for Andreas Schoenrock

Andreas Schoenrock

Musicologist, heardis!
Following his education as an audio engineer, Andreas studied Musicology, Communication Studies and Engineering Acoustics. Andreas acts as an audio consultant in branding processes. He is able to transcribe the values of a company, a brand or a product fittingly and effectively onto... Read More →



Wednesday November 8, 2017 11:40 - 11:55
Gallery 1 Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

12:00

Die Messung von Songpotential im Streaming-Zeitalter - ein neues Paradigma in der Künstler*innenvermarktung
Durch die wachsende Beliebtheit von Musik-Streaming wird die Nutzung von Musik immer transparenter. Diese Informationen sind potenziell eine Goldgrube, um aufstrebende Künstler*innen und Hits von Morgen zu identifizieren. Während das wie der logische nächste Schritt in der Künstler*innenentwicklung klingt, ist es möglicherweise aber auch der Anfang einer neuen Ära, in der Algorithmen bestimmen, welche Künstler*innen gefördert werden sollen. Ein beängstigender Gedanke? Mit den richtigen Algorithmen können wir ein gerechteres Marketingsystem erreichen, in welchem Künstler*innen die Reichweite erhalten, die sie „verdienen“.

Speakers
avatar for Ryan Rauscher

Ryan Rauscher

Manager Business Intelligence, Sony Music Entertainment
Ryan entwickelte vor fast zehn Jahren das erste Studienprogramm für Digitale Musikwirtschaft in Deutschland und gründete das Future Music Camp in Mannheim. Heute ist er bei einem großen Label verantwortlich für Business Intelligence, der Umwandlung großer Datenmengen aus dem... Read More →


Wednesday November 8, 2017 12:00 - 12:20
Gallery 1 Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

12:25

A Thousand Fans are Not a Community - On the Meaning of Authenticity and Belonging
Daniel will share insights from cognitive psychology, systems thinking, and his personal experience building communities to show how artists, labels, and publishers can gather fans, generate advocacy, and innovate by building authentic communities.

Speakers
avatar for Daniel Ospina

Daniel Ospina

Organisation Design Facilitator, Conductal
Daniel has spent his life exploring how organisations can create wonder. His journey has led him to facilitate workshops for the Danish Government, design for astronauts on-board the European Space Station, manage innovation processes at The Fat Duck Group, research at the Experimental... Read More →


Wednesday November 8, 2017 12:25 - 12:55
Gallery 1 Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

12:30

Slaves to the Algorithm: Disrupting Gatekeepers in Music
In 2015 record labels around the globe spent a combined $1.7bn to promote new music. An estimated 80% of which is spent on marketing to existing fans, who already follow artists on social media. Why? Because organic reach is dead. Even the biggest artists on the planet struggle to get their content seen. Witness a grassroots movement on a mission, a cause, to establish a free and direct information flow between artists and fans, providing a viable alternative to playlists for surfacing new tracks, while keeping fans on the pulse of new music by artists they love.

Speakers
avatar for Andreas Mahringer

Andreas Mahringer

Co-Founder & CEO, Record Bird
Andreas Mahringer is Co-Founder & CEO of Record Bird, a free service which notifies music fans of new releases by their favorite artists with the ultimate goal of creating an automated, free and frictionless information channel for new music. In May 2017, Record Bird closed its second... Read More →


Wednesday November 8, 2017 12:30 - 12:40
Gallery 4 Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

12:40

Why Every Event Promoter Needs a Data Scientist
Event organizers and promoters face multiple risks: artist cancellation, bad weather, etc. However, the most common yet usually uninsurable reason for unsuccessful events is unsold tickets since “78% of events don’t actually sell out”, according to Michael Rapino, CEO of Live Nation. Luckily new possibilities of gathering and analyzing data by the means of intelligent algorithms by now enable promoters to accurately predict ticket sales with no need to rely on their guts or big pockets.

Speakers
avatar for Nikolas Schriefer

Nikolas Schriefer

Co-Founder and CEO, Stagelink
Nikolas is the founder and CEO of Stagelink.com - providing event organizers and promoters with unique fan insights and effective digital marketing to forecast sales and maximize profit. Before starting his own company, Nikolas studied jazz composition, piano and business administration... Read More →



Wednesday November 8, 2017 12:40 - 12:50
Gallery 3 Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

13:00

Netting Z - How to market music to young millenials and those who sit outside traditional media?
In order to prepare for the future of music, we need to understand the behaviour of the newest generation of digital natives, the famed Gen Z’s. The new, younger millennials are those aged up to age 19 and have dramatically different behaviours to their older millennial counterparts. Their content, social media and technology consumption will catalyse and bring some of the biggest changes in consumption that the music industry has ever seen. This keynote will attempt to touch base on how to market to them and explore the platforms where they digitally live. 

Speakers
avatar for Chiara Michieletto

Chiara Michieletto

Digital Marketing Executive, Music Ally
Chiara Michieletto is Digital Marketing Executive at Music Ally. In her role, she works closely with and advises various companies in the music industry such as Blue Raincoat Music/Chrysalis Records, through which she has been helping to promote artists such as Cigarettes After Sex... Read More →


Wednesday November 8, 2017 13:00 - 13:15
Cinema Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

16:00

Coffee Break Sessions: Workshop zur Messung von Songpotential im Streaming-Zeitalter
In diesem einstündigen Hands-On Workshop zur Vormittags-Session werden die zuvor besprochenenden Themen anhand von konkreten Beispielen gezeigt und Fragen zur Nutzung der Algorithmen beantwortet.

Durch die wachsende Beliebtheit von Musik-Streaming wird die Nutzung von Musik immer transparenter. Diese Informationen sind potenziell eine Goldgrube, um aufstrebende Künstler*innen und Hits von Morgen zu identifizieren. Während das wie der logische nächste Schritt in der Künstler*innenentwicklung klingt, ist es möglicherweise aber auch der Anfang einer neuen Ära, in der Algorithmen bestimmen, welche Künstler*innen gefördert werden sollen. Ein beängstigender Gedanke? Mit den richtigen Algorithmen können wir ein gerechteres Marketingsystem erreichen, in welchem Künstler*innen die Reichweite erhalten, die sie „verdienen“.


Speakers
avatar for Ryan Rauscher

Ryan Rauscher

Manager Business Intelligence, Sony Music Entertainment
Ryan entwickelte vor fast zehn Jahren das erste Studienprogramm für Digitale Musikwirtschaft in Deutschland und gründete das Future Music Camp in Mannheim. Heute ist er bei einem großen Label verantwortlich für Business Intelligence, der Umwandlung großer Datenmengen aus dem... Read More →


Wednesday November 8, 2017 16:00 - 16:50
Gallery 2 Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

16:00

Coffee Break Sessions: MOST WANTED: CONNECTION - A Sensory Dialogue Experiment
Break beyond the walls that confine you by taking part in MOST WANTED: CONNECTION. Bring the you behind the pitch and further your goals through human means. Can we drive better business by focusing on people? In this 1 hour session, you will explore and connect with others across the industry through surprising ways. Escape numbing business pitches, enhance exchange, and inspire new perspectives.

Speakers
avatar for Felipe Duarte

Felipe Duarte

Facilitator, Coach & Consultant, Duarte & Wienbeck Consulting
Felipe's activities conspire to evolve how we relate to each other, to our personal narratives and to ultimate effect, how we design our social contracts. His aim is to empower managers, executives and employees to see themselves as creators of collective realities, supporting them... Read More →
avatar for Daniel Ospina

Daniel Ospina

Organisation Design Facilitator, Conductal
Daniel has spent his life exploring how organisations can create wonder. His journey has led him to facilitate workshops for the Danish Government, design for astronauts on-board the European Space Station, manage innovation processes at The Fat Duck Group, research at the Experimental... Read More →


Wednesday November 8, 2017 16:00 - 16:50
Cinema Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

16:00

Coffee Break Sessions: Looking Beyond the Horizon – Berliner Music Ambassadoren berichten
Der Aufbau von Netzwerken bildet die maßgebliche Grundlage für neue Partnerschaften, Kooperationen und gegenseitigen Know How - Transfer. Um die Strukturen insbesondere europäischer und internationaler Märkte zu verstehen und eine fruchtbare Zusammenarbeit auf den Weg zu bringen, beauftragt die Berlin Music Commission im Rahmen des Programms „Music Ambassador“ Akteur*innen der lokalen Musikwirtschaft, den Standort Berlin im In- und Ausland zu präsentieren und sich nachhaltig zu vernetzen. In dieser offenen Networking Session werden Entsandte von ihren Reisen nach Brasilien, Ibiza, Indien und USA berichten. Einleitend wird der Stadt- und Wirtschaftsgeograph Dr. phil. Bastian Lange (Multiplicities) eine kurze Bestandsaufnahme und Vorausschau zu Internationalisierungsprozessen des Musikstandortes Berlin geben.

Speakers
avatar for Ralph Böge

Ralph Böge

CEO, Paradise Entertainment & Distribution
Ralph Böge ist seit 20 Jahren in der Musikbranche tätig und hat vor 10 Jahren den unabhängigen Digital-Aggregator Paradise Distribution gegründet. Paradise Distribution vertreibt Musik und Videos von mehr als 1000 unabhängigen Labels, produziert und monetarisiert Content und... Read More →
avatar for Dr. hab.Bastian Lange

Dr. hab.Bastian Lange

Multiplicities / Universität Leipzig
Bastian Lange, Dr. phil., ist Stadt- und Wirtschaftsgeograph. Seit mehr als 20 Jahren forscht und publiziert er zu Fragen der Entstehung neuer Orte und der Transformation von Märkten und Akteurstypen. Er unterstützt und berät Kommunen, Länder, Ministerien und die Europäische Kommission... Read More →
avatar for Corinna C. Poeszus

Corinna C. Poeszus

Senior Media Consultant, mediaconsulting4u
Corinna C. Poeszus war in den vergangenen 30 Jahren in verschiedenen Führungspositionen der Film-, TV-, Internet- und Musikbranche in den Bereichen Produktionsmanagement, Vertrieb, Promotion, Development, Producing, Finance und Marketing tätig. Geprägt von ihrem Leitsatz „Think... Read More →
avatar for Stephan Rombach

Stephan Rombach

CEO, details
Stephan Rombach is CEO and co-founder of details, the all-in one B2B plattform for international independent music business. | Stephan is deeply rooted in the independent music scene in Berlin. He has been working for various labels and is also a founding member of the Berlin Music... Read More →
avatar for Dhari Vij

Dhari Vij

Head of Showcases, WOMEX/Piranha Arts
Dhari is an Australian musician currently based in Berlin, where she works with the Piranhas on the Showcases for traveling music expos WOMEX and Classical:NEXT. WOMEX - the World Music Expo, takes place this year in Katowice, Poland then travels south to Las Palmas, Canary Islands... Read More →



Wednesday November 8, 2017 16:00 - 16:50
Gallery 3 Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

17:00

YouTube: No Money, Mo Problems
YouTube is one the most powerful, at the same time most controversial music marketing resources of our time. Although creators have a hard time monetizing their content, we use YouTube every day to connect to our fans or to enjoy music ourselves. Just like the other large social media platforms, YouTube works based on a complicated algorithm that ranks content according to numerous factors – but do we really know why a video appears at the top of the search results or gets recommended to users (or not)? This talk will shed light on the YouTube algorithm and explain some of its most important aspects when it comes to marketing on the platform. Steffen Geldner will introduce a selection of paid and organic ways of optimizing your video content in favor of the algorithm, so that hopefully your videos or channels will be ranked higher in the future (and maybe you will even earn a lil’ mo’ money).


Präsentiert von der Popakademie Baden-Württemberg

Speakers
avatar for Steffen Geldner

Steffen Geldner

Project Manager Digital Innovation, Popakademie Baden-Württemberg
Steffen Geldner works as a Project Manager for Digital Innovation at Popakademie Baden Württemberg, University of Popular Music and Music Business, in Mannheim. Among others, he is responsible for the studies of the Bachelor courses in Music Business with a focus on digital topics... Read More →



Wednesday November 8, 2017 17:00 - 17:20
Gallery 1 Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

17:00

From Lovemark to Trademark
Wie kann man das Marketing in der Musikindustrie verbessern? Wie können sich Bands und Acts von Anfang an besser vermarkten? Streitgespräch zwischen einem Marketingexperten im Musikbereich mit einem Experten für Markenwerbung für große Brands und Startups.

Speakers
avatar for Johannes Krempl

Johannes Krempl

Managing Partner, glow
Johannes Krempl was born in northern Bavaria, Germany. He studied communication-design in Wuerzburg. His design-portfolio was so bad, Scholz & Friends hired him as a copywriter. He also worked at YAR in New York, Ogilvy in Frankfurt and BBDO in Berlin. His clients include Allianz... Read More →
FS

Felix Schramm

Gründer, Ag-Prop
Felix begann seine berufliche Laufbahn als Digital- Konzepter für die Universal Music GmbH. Hierauf wechselte er für 4 Jahre in das Management der Band Rammstein, wo er die Themen Neue Technologien, Marketing und Community Development verantwortete. | Parallel zur darauffolgenden... Read More →


Wednesday November 8, 2017 17:00 - 17:25
Gallery 2 Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin