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Marketing [clear filter]
Wednesday, November 8
 

11:00

Opening Keynote on the Art of Music Discovery
With millions of songs at our fingertips and a world of wonderful distractions around us, refining the Art of Music Discovery has become one of the main challenges of the Music Industry. In his Opening Keynote, Richard Harless, will share his vision of how music technology can help people discover and share new innovative custom content and connect with their favourite artist.

Speakers
avatar for Richard Harless

Richard Harless

Country Manager Germany, Shazam


Wednesday November 8, 2017 11:00 - 11:25
Cinema Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

12:00

Die Messung von Songpotential im Streaming-Zeitalter - ein neues Paradigma in der Künstler*innenvermarktung
Durch die wachsende Beliebtheit von Musik-Streaming wird die Nutzung von Musik immer transparenter. Diese Informationen sind potenziell eine Goldgrube, um aufstrebende Künstler*innen und Hits von Morgen zu identifizieren. Während das wie der logische nächste Schritt in der Künstler*innenentwicklung klingt, ist es möglicherweise aber auch der Anfang einer neuen Ära, in der Algorithmen bestimmen, welche Künstler*innen gefördert werden sollen. Ein beängstigender Gedanke? Mit den richtigen Algorithmen können wir ein gerechteres Marketingsystem erreichen, in welchem Künstler*innen die Reichweite erhalten, die sie „verdienen“.

Speakers
avatar for Ryan Rauscher

Ryan Rauscher

Manager Business Intelligence, Sony Music Entertainment
Ryan entwickelte vor fast zehn Jahren das erste Studienprogramm für Digitale Musikwirtschaft in Deutschland und gründete das Future Music Camp in Mannheim. Heute ist er bei einem großen Label verantwortlich für Business Intelligence, der Umwandlung großer Datenmengen aus dem... Read More →


Wednesday November 8, 2017 12:00 - 12:20
Gallery 1 Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

12:25

A Thousand Fans are Not a Community - On the Meaning of Authenticity and Belonging
Daniel will share insights from cognitive psychology, systems thinking, and his personal experience building communities to show how artists, labels, and publishers can gather fans, generate advocacy, and innovate by building authentic communities.

Speakers
avatar for Daniel Ospina

Daniel Ospina

Organisation Design Facilitator, Conductal
Daniel has spent his life exploring how organisations can create wonder. His journey has led him to facilitate workshops for the Danish Government, design for astronauts on-board the European Space Station, manage innovation processes at The Fat Duck Group, research at the Experimental... Read More →


Wednesday November 8, 2017 12:25 - 12:55
Gallery 1 Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

13:00

Netting Z - How to market music to young millenials and those who sit outside traditional media?
In order to prepare for the future of music, we need to understand the behaviour of the newest generation of digital natives, the famed Gen Z’s. The new, younger millennials are those aged up to age 19 and have dramatically different behaviours to their older millennial counterparts. Their content, social media and technology consumption will catalyse and bring some of the biggest changes in consumption that the music industry has ever seen. This keynote will attempt to touch base on how to market to them and explore the platforms where they digitally live. 

Speakers
avatar for Chiara Michieletto

Chiara Michieletto

Digital Marketing Executive, Music Ally
Chiara Michieletto is Digital Marketing Executive at Music Ally. In her role, she works closely with and advises various companies in the music industry such as Blue Raincoat Music/Chrysalis Records, through which she has been helping to promote artists such as Cigarettes After Sex... Read More →


Wednesday November 8, 2017 13:00 - 13:15
Cinema Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

17:00

YouTube: No Money, Mo Problems
YouTube is one the most powerful, at the same time most controversial music marketing resources of our time. Although creators have a hard time monetizing their content, we use YouTube every day to connect to our fans or to enjoy music ourselves. Just like the other large social media platforms, YouTube works based on a complicated algorithm that ranks content according to numerous factors – but do we really know why a video appears at the top of the search results or gets recommended to users (or not)? This talk will shed light on the YouTube algorithm and explain some of its most important aspects when it comes to marketing on the platform. Steffen Geldner will introduce a selection of paid and organic ways of optimizing your video content in favor of the algorithm, so that hopefully your videos or channels will be ranked higher in the future (and maybe you will even earn a lil’ mo’ money).


Präsentiert von der Popakademie Baden-Württemberg

Speakers
avatar for Steffen Geldner

Steffen Geldner

Project Manager Digital Innovation, Popakademie Baden-Württemberg
Steffen Geldner works as a Project Manager for Digital Innovation at Popakademie Baden Württemberg, University of Popular Music and Music Business, in Mannheim. Among others, he is responsible for the studies of the Bachelor courses in Music Business with a focus on digital topics... Read More →



Wednesday November 8, 2017 17:00 - 17:20
Gallery 1 Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin