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Marketing [clear filter]
Wednesday, November 8

11:40 CET

ABC_DJ : Translating Brand Values Into Music

The project ABC_DJ aims at providing new software tools that enable European branding agencies to identify brand-fitting music titles from large music archives. Therefore, a statistical model will be developed to predict semantic, brand-related connotations of musical pieces based on acoustical features of the music and the social and cultural context of the listeners. These predictions will be used to automatically create playlists which can be used for marketing and point of sale branding activities such as selection of instore music. ABC_DJ will thus increase the pool of music effectively exploitable for branding agencies significantly and enables them to serve the diverse market needs. The project receives funding by the European Union’s Horizon 2020 research and innovation programme under grant agreement No 688122.

avatar for Felix Haaksman

Felix Haaksman

Co-Founder and Managing Director, heardis!
Co-Founder and Managing Director of HearDis! In charge of executive music production, music licensing, in-store music. As a music supervisor he gained the experience that led him to creating, selecting and licensing music for brands. Within the ABC_DJ consortium he's the Exploitation... Read More →
avatar for Andreas Schoenrock

Andreas Schoenrock

Musicologist, heardis!
Following his education as an audio engineer, Andreas studied Musicology, Communication Studies and Engineering Acoustics. Andreas acts as an audio consultant in branding processes. He is able to transcribe the values of a company, a brand or a product fittingly and effectively onto... Read More →

Wednesday November 8, 2017 11:40 - 11:55 CET
Gallery 1 Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

12:30 CET

Slaves to the Algorithm: Disrupting Gatekeepers in Music
In 2015 record labels around the globe spent a combined $1.7bn to promote new music. An estimated 80% of which is spent on marketing to existing fans, who already follow artists on social media. Why? Because organic reach is dead. Even the biggest artists on the planet struggle to get their content seen. Witness a grassroots movement on a mission, a cause, to establish a free and direct information flow between artists and fans, providing a viable alternative to playlists for surfacing new tracks, while keeping fans on the pulse of new music by artists they love.

avatar for Andreas Mahringer

Andreas Mahringer

Co-Founder & CEO, Record Bird
Andreas Mahringer is Co-Founder & CEO of Record Bird, a free service which notifies music fans of new releases by their favorite artists with the ultimate goal of creating an automated, free and frictionless information channel for new music. In May 2017, Record Bird closed its second... Read More →

Wednesday November 8, 2017 12:30 - 12:40 CET
Gallery 4 Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin

12:40 CET

Why Every Event Promoter Needs a Data Scientist
Event organizers and promoters face multiple risks: artist cancellation, bad weather, etc. However, the most common yet usually uninsurable reason for unsuccessful events is unsold tickets since “78% of events don’t actually sell out”, according to Michael Rapino, CEO of Live Nation. Luckily new possibilities of gathering and analyzing data by the means of intelligent algorithms by now enable promoters to accurately predict ticket sales with no need to rely on their guts or big pockets.

avatar for Nikolas Schriefer

Nikolas Schriefer

Co-Founder and CEO, Stagelink
Nikolas is the founder and CEO of Stagelink.com - providing event organizers and promoters with unique fan insights and effective digital marketing to forecast sales and maximize profit. Before starting his own company, Nikolas studied jazz composition, piano and business administration... Read More →

Wednesday November 8, 2017 12:40 - 12:50 CET
Gallery 3 Haus Ungarn // Karl-Liebknecht-Straße 9 // 10178 Berlin