AC founded THE MARKETING CATALYSTS to boost the development of innovative and creative players across multiple digital media sectors from Film through VR/AR/MxR to Music & Sound, with a focus on the specific challenges of entering new markets. AC also mentors interactive projects (Tribeca Film Institute @NY, story:first digital storytelling lab @Munich, PRIMI Pôle Transmedia Méditerranée @Marseille) and works as a programmer & presenter for creative tech conferences.